Our project group got an assignment to create a new identity for a company called Go Climate Neutral. The company's whole idea is based on that people need to start taking responsibility for our way of living today and the fact that it is actually costing the climate its health. So in order to help the climate, and still keep living the way that we do, you now have a chance to sign up for a membership at Go Climate Neutral. Which in their turn invests in different enviorment and climate projects around the world, in order to help the climate.
We love their business strategy and wanted to create something that was a bit outside the box, but still will be taken seriously out on the market. So we came up with this identity and at a later stage a communication plan for social media, events and podcasts.